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What Do Logo Colors Tell Us?

It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?

The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. Each color speaks to us differently. Using certain colors in your logo helps to communicate what your business or brand is all about.

Questions about your business should be asked before creating your logo. Is your market targeting males or females? Do you have a trendy or classy brand? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.

Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.

Here are the two categories of color – warm and cool. Let’s look at the warm colors first.

Men are attracted to the color red. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.

If you want a friendly, playful color, then use orange. It possesses overall energy. Children love this color.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.

Here now are the cool colors.

Many logos contain the color blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.

If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Brown appeals to male audiences because it is a serious color being earthy and tough-guy.

In its own category is black and white. They are more powerful when combined with other colors.

In this website, you will learn more about logo colors so check it out!